OptionSellers.com in the Media

From TraderPlanet May 01, 2015


Coffee – Broad View of Fundamentals Continues to Favor Call Sellers

BY JAMES CORDIER (Published by Trader Planet on May 01, 2015)

2014 was a banner year for coffee prices as the market rallied off of Brazilian crop concerns right up through the critical “flowering” season in October.

But as timely rains finally arrived (just in time – as they usually do in Brazil) the market was forced to backtrack as projected crop damage ended up being much exaggerated.

This steady trend lower in prices made coffee an ideal market for call sellers for the past 6 months. The question becomes, is it still ideal for call sellers?

In our opinion, the answer to that question remains yes.

September 2015 Coffee

For as coffee has shown technical signs of bottoming on the chart, fundamentals in the coffee market do not seem to support substantially higher prices anytime soon. To support this view, we present three key fundamentals that will affect coffee values for the next 3-5 months.

Brazil Outlook

Bulls looking for a return to Coffee’s 2014 glory days will be disappointed this year. For despite the Brazilian drought, the country will begin harvest this month of what is expected to be a 45 million bag crop – certainly not a record but substantially higher than some had expected at the height of the weather scare.

In addition, a rainy summer in Brazil (December-March is summer in Brazil) has left coffee trees fully recovered from the 2014 drought.

Wolthers Douque USA, a Florida-based green coffee importer, reports Brazilian coffee trees “quite lush and strong” and “rejuvenated and ready to flower next October.”

Assuming Brazil returns to more normal weather patterns this year, the country could produce over 50 Million bags of coffee for next year’s crop.

Global Outlook

As in most agricultural commodities, the two key fundamental figures one should analyze when forecasting prices are ending stocks and stocks to usage ratio (see chapter 14, The Complete Guide to Option Selling, 3rd Edition).

Despite 2014’s Brazilian crop reductions, global ending stocks for 2015 are projected to remain at historically healthy levels.

At just over 35 million bags, 2015 projected global ending stocks would be similar to 2013 and 2007.

If we look at price ranges for coffee during those years and assume no major weather disruptions, a clearer picture of “normal” price ranges for coffee this year emerges.

In 2007, coffee prices traded between 1.00 and 1.40 per pound. In 2013, prices gyrated between 1.01 and 1.58 per pound.

Given this year’s slightly lower stocks to usage vs. those years, OptionSellers.com projects 2015 (May –December) coffee prices to range between $1.65 and $1.05 per pound. That may not help futures traders much, but for option sellers, that should work just fine.

Seasonal Outlook

As we know from other agricultural markets, it is not uncommon for prices to make lows during or immediately following harvest as this is when supplies are highest.

The Brazilian harvest traditionally begins in May and lasts for several months. A seasonal chart (above) confirms that this phenomenon tends to hold true for coffee prices as well. While coffee prices have already fallen to lower levels this spring (perhaps as a result of early harvest beginning in some growing regions in April), prices will battle harvest pressure for at least the next 60-90 days until cooler weather arrives in earnest later in July or August. This should help to cap upside rallies and could feed another leg lower should current support break.

Conclusion and Strategy

Coffee prices are currently oversold and could be due for a recovery bounce to the upside.

However, with the 2014 weather scare over, adequate global ending stocks and Brazilian harvest ramping up into full swing this month, expect any rallies in coffee to be limited for at least the next 90 days – when the market begins to turn it’s focus to 2016.

In the meantime, 2014’s volatility is still reflected in coffee option prices. We’ll use any strength in coffee prices over the next 30 days as opportunities for selling call premium at strikes above 2014’s highs.

We like the September 2.30 call for premiums over $500 (see coffee chart on previous page). However, we could be expanding into a variety of strikes in this market, depending on price movement in the coming weeks. We’ll be positioning client portfolios in this market over the next several weeks.

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