Coffee Market Special: Playing a Seasonal Demand Dip to put Cash in your Pocket Now

Coffee Market Special: Playing a Seasonal Demand Dip to put Cash in your Pocket Now



Coffee Market Special: Playing a Seasonal Demand Dip to put Cash in your Pocket Now

If price precedes consumption, this market could be readying for a slide

Unlike stock analysis, commodity price forecasting is often a factor of simply getting a handle on supply and demand.

But the actual vehicle you invest in (or write options on) is a commodity futures contract. They call them futures for a reason. Futures contracts reflect what producers and consumers will likely buy or sell this product for in the future.

Thus, while studying where supply and demand are today is important, projecting where it will be 3-6-9 months from now is where the money is (or in the case of an option seller, projecting where it won’t be.)

You read and hear us speak often here about seasonal tendencies and how important they can be to commodity option sellers. There is a reason for that. Seasonals can often hint at how prices might possibly behave in the future, based on how they reacted to similar events in the past.

For instance, grain prices can tend to decline in the fall in anticipation of higher supply (harvest). Energy prices can often rise in the Spring in anticipation of higher summer gasoline demand.

Less obvious opportunities can often lie in the soft or “exotic” commodities. One notable example this time of year is in the coffee market.

Coffee Demand Cycles: A Hidden Indicator of Price?

Seasonal tendencies can be caused by supply or demand factors that tend to occur at the same times each year.

For coffee traders, it is demand that will soon come into focus for price forecasters.

The chart below shows the top 10 coffee consuming nations in the world. 6 of the top 7 nations on this list share once characteristic in common. Can you spot it?

Top 10 World Coffee

The geographic location of the world’s top coffee consumers can have a heavy impact on demand cycles.

It is that these 6 of the top 7 coffee consuming nations are in the northern hemisphere. In fact, 7 of the top 10 consuming nations are in the northern hemisphere. Together, these 7 nations alone account for over 54% of global coffee consumption.

Why is this important? Because coffee consumption peaks during colder, winter months and dips during warmer summer months. It’s a natural, common sense flow of supply/demand.

In fact, global coffee consumption typically dives by 12% or more during warmer summer months. In the northern hemisphere, that means June-September.

Why Target a Summer Demand Shift Now?

You might think then, that selling coffee (or coffee calls) would be a play that should wait until June.

But you would be wrong.

Futures contracts project future prices – not current prices. And there is an old saying in commodities that goes like this:

Price precedes consumption.

And by my experience, it is most often true. By the time a rise or fall in demand actually takes place, the price move reflecting that rise or fall in demand has already occurred.

The seasonal chart for July Coffee seems to clearly indicate this.

July Coffee Seasonal Chart

Coffee prices have historically tended to decline in the Spring in anticipation of slower summer demand

While coffee demand at the retail level begins to decline in the Spring and hits a valley in summer, prices for summer coffee contracts have historically tended to anticipate this demand dip as early as March.

Does this mean you should sell coffee futures now? Not necessarily.

But as a seller of call options, now can be an ideal time to position.

As an option seller, you want to get out ahead of that demand curve. Premiums are higher now. And if the market rallies a bit between now and then, so what? If you’re writing premium at strikes far enough above the current market (and coffee is one market that does provide such distant strikes), it shouldn’t make much difference in most garden variety rallies.

The upside to writing call premium in the (US) winter is that it is summer in Brazil, the world’s largest producer of coffee beans. Thus, there is no fear of freezes to contend with – no risk of an unexpected frost driving a sharp price spike.

In addition, this year’s final Brazilian coffee crop is expected to yield as much as 47.5 million bags. While certainly not a record, and off slightly from last year’s 51.4 million bags, it should be more than enough to keep prices from running far beyond the 1.65 – 1.70 price level this winter.

Conclusion and Strategy

With the critical flowering season behind the Brazilian coffee crop and the potentially volatile freeze season still months ahead, the coffee market will turn its focus towards demand in the coming months.

Global coffee demand has historically dropped by as much as 12% during warmer summer months. Historically, the market has tended to begin pricing this anticipated drop in demand with lower prices as early as March.

We are positioning managed clients in coffee this month by selling a series of call options and call option spreads.

July Coffee (KCEN)

July Coffee Graph

Selling the July Coffee 2.00 Call Option

Non-clients can consider selling the July Coffee $2.00 call option. Premiums are currently near $750 per option. Margin requirement is approximately $1320.

Barring some unexpected problem with the Vietnamese Robusta crop, we expect these options to decay rapidly and potentially be buyback candidates as early as April.

We will be updating the coffee market on our January Radio Show that will be available on January 20th.

Have a great month of option selling!

James Cordier is founder of, a global alternative investment firm specializing exclusively in commodities option writing portfolios for high net worth individuals. For more information on managed option selling accounts with James and his team, visit for a Free Investor Discovery Pack. (Recommended Investment US $1 MM). To schedule a Free Consultation* to discuss a managed portfolio, contact Rosemary Veasey at 800-346-1949 or email at (*Limited Availability)

  1. Dear James,
    Dear Michael

    2016 was a very hot year. And there was a drought in Vietnam, which hurt robusta production in Vietnam. But I could not understand how a lot of rain after such a big drought can further damage Robusta production in Vietnam ? Can you explain It ? When and on what stage of coffee cycle a lot of rain more dangerous than a drought ?

    • Michael Gross Says:
      February 1, 2017 at 2:54 pm


      “Too wet” and “too dry” can both be threats to any crop, although the later is more feared. That being said, too much rain, especially after a severe drought can cause soil erosion, pooling, stress the coffee trees and result in lower yields.

      I wouldn’t say it is “more dangerous” than a drought per se. But it can certainly be on equal footing.


  2. Hi Michael,

    me again – one more question to the chart above:

    why does the “The seasonal chart for July Coffee” look so different to the seasonal chart for coffee I can find on

    In your chart, coffee is declinig, beginning in January.

    In my chart, coffee increases until April…; so I would not sell a call already now, if I would refer to my chart (what would definitively be the wrong decision when I look at your chart…)

    Many thanks again for your help.


    • Michael Gross Says:
      February 1, 2017 at 2:51 pm


      The chart you reference is from a site I am unfamiliar with and does not specify what contract it is. My guess is that as this appears to be a German website, it is tracking the London coffee contract traded at the LIFFE. This is a separate futures contract that tends to track Robusta coffee prices. The contract we follow is the ICE contract traded in New York which contains primarily Arabica beans. Vietnam is a large producer of Robusta with Arabica grown more in Brazil and Central America. Thus, different seasonal patterns.

      Thanks and I hope that helps.


  3. Dear James,
    Dear Michael

    in your report above you show an screenshot from website. (“The seasonal chart for July Coffee”). Can you tell me, where I can find exactly this chart on the MRCI-website?

    Or isn’t it for free to get exactly this one?

    I only can find the “MRCI’s Futures Market Seasonal Patterns” data there, but it doesn’t show the same chart as you have here.

    Many thanks.


    • Michael Gross Says:
      January 26, 2017 at 9:11 pm


      The chart we display in the article is not available on the website per se – but as a “custom request” chart directly from MRCI. You can request these charts for a fee if you are a subscriber to MRCI.

      I hope that helps.


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